Here are several reasons why stocks might unexpectedly jump in September.

Here are several reasons why stocks might unexpectedly jump in September.

In the unpredictable world of stock markets, September has traditionally been a month that sends shivers down investors’ spines. Looking back to 1945, the S&P 500 has shown a decline more often than not in September, with an average return of -0.73%, according to CFRA. However, before you resign yourself to the idea that September will bring gloom and doom for your investments, it’s worth exploring why this year might defy the historical trend.

A Positive Perspective

“When you’re up over 10% for the year going into the normally troublesome month of September, it doesn’t do as poorly,” explains Carson Group’s chief market strategist, Ryan Detrick. This perspective sets the stage for a more optimistic outlook on September’s stock performance. Let’s delve into the factors that could surprise investors and potentially drive the market higher during this typically challenging month.

AI Hype Fuels Gains

One of the key drivers of market excitement this year has been artificial intelligence (AI). Companies at the forefront of AI technology, such as Nvidia (NVDA), Meta (META), and Microsoft (MSFT), have been among the market’s top performers. However, it’s not limited to tech giants; AI is transforming various sectors, from travel to healthcare and manufacturing.

The Cross-Industry Impact of AI

Companies across industries have recognized the potential of AI. They are mentioning AI on earnings calls, highlighting how this disruptive technology can revolutionize their respective sectors. This broader adoption and integration of AI have captured the market’s attention.

September’s AI Boost

As September approaches, AI is poised to become an even more significant market catalyst. Microsoft and Meta both have plans to unveil their latest innovations in artificial intelligence during this month. Additionally, Salesforce is expected to emphasize its AI efforts at its annual Dreamforce conference. This wave of AI-related announcements could inject fresh enthusiasm into the market.

The Untapped Potential

Rhys Williams, chief strategist at Spouting Rock Asset Management, suggests that AI may not be fully priced into the market yet. He views the current AI narrative as highly promising, emphasizing, “The AI story is terrific right now… We’re still in the early innings.” This sentiment underscores the growth potential that AI presents for investors.

Artificial Intelligence at Goldman Sachs’ Communacopia & Technology Conference


Artificial intelligence is at the forefront of discussions in the world of finance and technology. As we approach the Goldman Sachs’ Communacopia & Technology Conference in September, it’s evident that leaders across telecoms, media, and technology will shed light on various AI investments. This comprehensive article will delve into two significant aspects of the financial landscape: the impact of investors holding cash and the anticipation surrounding Apple’s upcoming product event.

Artificial Intelligence in Finance

Artificial intelligence is revolutionizing the financial industry. At the Goldman Sachs’ Communacopia & Technology Conference, experts are expected to discuss the profound impact of AI on the financial sector. Here’s what you need to know:

The Rise of Investors Holding Cash

With higher interest rates and uncertainty over the Federal Reserve’s monetary policy, more investors are holding cash or investing in cash-related products. This cautious approach stems from the fear of market volatility.

Great Hill Capital chairman Thomas Hayes highlighted this trend when he told Yahoo Finance, “With all of this fear, People likely underestimate the amount of money sitting on the sidelines that has to be used to make up for poor results in the first half of the year.

This surge in cash holdings has the potential to impact the financial markets significantly. It can provide the market with the necessary fuel to regain momentum and drive further gains.

Money Market Funds on the Rise

The total assets in money market funds have seen a dramatic increase this year, reaching a staggering $5.57 trillion as of Aug. 23, according to the Investment Company Institute. This surge indicates a growing preference for low-risk, highly liquid investments.

Investors are flocking to money market funds as a safe haven amid economic uncertainty. This trend is expected to be a key topic of discussion at the upcoming conference.

Apple’s Innovation and Market Expectations

Apple, a tech giant with a market value exceeding $3 trillion, has been a dominant force in equity markets. Investors closely watch the company’s product launches, and they often serve as catalysts for market enthusiasm.

Apple’s Upcoming Product Event

On September 12, Apple is set to host its next major product unveiling at its headquarters in Cupertino, California. While the tech giant has been tight-lipped about the specifics, Wall Street is abuzz with expectations.

Analysts anticipate the debut of the iPhone 15, as well as new iterations of Apple Watches. The market typically reacts positively to such product launches, with spikes in enthusiasm observed.

Apple’s Challenge

However, Apple is under pressure to impress at this event. In August, the tech giant saw its seven-month winning streak come to an end as iPhone sales declined for the third consecutive quarter.

The September event provides Apple with an opportunity to reignite investor confidence and regain momentum in the market. The success of this event could have a far-reaching impact on the company’s stock performance and the broader market.

Frequently Asked Questions (FAQs)

Q: Is September a historically bad month for stocks?

A: Yes, historically, September has been one of the worst-performing months for stocks, with the S&P 500 showing a decline more than half the time.

Q: Does the performance of the stock market in September depend on the year’s prior performance?

A: Yes, the market’s performance in September can be influenced by how well it has done earlier in the year. When the market is up by over 10% for the year, September tends to be less challenging.

Q: What is driving the positive sentiment around stocks in September?

A: Several factors, including excitement about artificial intelligence (AI), the availability of cash for investments, and the anticipation of Apple’s new iPhone release, contribute to the optimistic outlook.

Q: How has AI impacted the stock market?

A: AI-related stocks, such as Nvidia, Meta, and Microsoft, have performed exceptionally well. Furthermore, companies across various industries have embraced AI, recognizing its potential to transform their sectors.

Q: What can we expect from AI in September?

A: In September, major players like Microsoft and Meta are set to unveil their latest AI innovations. Salesforce is also expected to highlight its AI efforts during its annual Dreamforce conference, potentially boosting investor sentiment.

A: According to Rhys Williams of Spouting Rock Asset Management, the opportunity to invest in AI is still promising. The market may not have fully priced in AI’s potential, making it an exciting prospect for investors.

Q: What is the significance of the Goldman Sachs’ Communacopia & Technology Conference?

A: This conference is a platform for leaders in telecoms, media, and technology to discuss various AI investments and their implications.

Q: Why are investors holding more cash?

A: Investors are holding cash due to higher interest rates and uncertainty in the Federal Reserve’s monetary policy, which has created fears of market volatility.

Q: How much have assets in money market funds increased this year?

A: Assets in money market funds have risen dramatically to $5.57 trillion as of Aug. 23, according to the Investment Company Institute.

Q: What is expected at Apple’s upcoming product event?

A: Apple is expected to unveil the iPhone 15 and new Apple Watches at its next product event on September 12.

Q: Why is Apple under pressure to impress at its upcoming event?

A: Apple’s seven-month winning streak ended in August due to declining iPhone sales, making it crucial for the company to impress investors and regain market momentum.

Q: What impact can Apple’s event have on the broader market?

A: The success of Apple’s event can have a significant impact on the company’s stock performance and may influence the broader market.


While September has a history of testing investors’ nerves, this year could be different. Factors such as the growing excitement around AI, ample cash reserves, and the anticipation of Apple’s latest iPhone release could all contribute to a more positive market performance. It’s crucial to approach the market with a balanced perspective, considering both historical trends and the unique factors at play in any given year.

In summary, investors should keep an eye on the developments in the AI sector, as they have the potential to provide a significant boost to market sentiment. However, as with any investment, it’s essential to conduct thorough research and consult with financial experts before making decisions. September may surprise us, and staying informed is the key to seizing opportunities in the ever-evolving world of finance.

As the Goldman Sachs’ Communacopia & Technology Conference approaches, the world of finance and technology eagerly anticipates discussions on artificial intelligence investments. Investors holding cash and Apple’s upcoming product event are two pivotal topics that will shape market dynamics in the coming months. Stay tuned for insights and developments from this exciting event.

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